A regional market with more than 60 years experience presenting four trade shows annually, FOCUS draws retailers from the state of Florida, the Caribbean Islands, as well as increasing participation from out-of-state stores.

Ongoing marketing programs are utilized to bring new accounts to every show as well as to bring back established return business. Those programs include:

• Retailer mailings
• Global fax campaign
• Telemarketing programs designed to target:
  1. All qualified accounts in the FOCUS retailer database.
  2. Specific quality accounts that are offered incentives to attend market.
  3. Personal visits to accounts that have not been attending our show.

Additionally, FOCUS provides its exhibitors with marketing tools to assist in their pre-show marketing campaign.

• All exhibitors receive buyer registration lists from prior shows.
• New exhibitors are offered either a complimentary mannequin or an accessory shelf for display in the buyer’s registration lobby during the show, thereby gaining excellent product exposure.

FOCUS’ cost-effective exhibitor package offers the following:

• For apparel exhibitors, a quality customized booth that includes hardwall panels at the back of the booth with hanging bars…ready for the exhibitor to hang in upon arrival.
  
• For accessory exhibitors, a complete booth setup that provides tables and risers allowing for maximum space utilization.
  
• A standard equipment package that provides a fully carpeted booth, a specified number of skirted tables determined by booth size, chairs, hanging bars or risers, wastebasket, generic booth signage, and electrical service.
  
• “Buyer-friendly” and “business-friendly” environment within which to conduct business.

FOCUS’ friendly and helpful staff strives to make the show experience as easy and pleasant as possible. Set-up and break-down at the FOCUS Show are as hassle free as any exhibitor might wish for. We hope you will join us at our next market!

FOR POTENTIAL EXHIBITORS THAT WOULD LIKE TO VISIT OUR SHOW
Non-exhibiting manufacturers, importers/exporters, designers, and wholesalers will NOT be granted admission to our show. A staff member will be happy to accompany you onto the show floor so that you can see our setup. However, since we are very busy during show time, it may be necessary for you to wait until someone is available to accompany you onto the show floor and answer your questions.

SHOW HOURS
Saturday, January 31 - 9:00am-7:00pm
Sunday, February 1 - 9:00am-6:00pm
Monday, February 2 - 9:00am-3:00pm

ON-LINE CONTRACT
Please click the appropriate links to download an exhibitor contract for the Jan 31 - Feb 2, 2009 FOCUS show. After filling it out completely, you may either fax it with your credit card number for payment or mail the contract and payment to Florida Fashion Focus.

After January 9, 2009, we will not accept personal or company checks.
Payment must be made by one of the following:
- Cashiers Check
- Money Order
- Credit Card
- Bank Transfer

Fax your contract to:
305-718-4323

Mail your contract to:
Florida Fashion Focus, Inc.
1717 N.W. 79 Avenue
Miami, FL 33126

PLEASE READ THE FOLLOWING INFORMATION PRIOR TO FILLING OUT YOUR CONTRACT.

Florida Fashion Focus is a membership association. Our members are individuals rather than companies or corporations. Since membership is non-transferable, please be certain to place in the contract’s “Member” field the name of either:
- the owner of your company; or
- the individual that is most permanent in your company.
That “member” does not need to be present during our markets. The name of the person that will be staffing the booth should be placed in the “Show Representative” field.

A one-time initiation fee of $300 and annual membership dues of $100 must be paid to exhibit in Focus on Fashion. However, for exhibitors that have never before participated in one of our markets, we waive those fees for their first show only. This allows new exhibitors to determine if FOCUS is the type of market they are looking for before investing in membership. The one-time initiation fee and annual membership dues must be paid when the exhibitor returns and participates in a second market.

SHOW POLICIES
Neither sample sales nor cash and carry are allowed at Focus Shows. Security will stop anyone carrying merchandise out of the exhibit area. Any buyer with merchandise will be required to return the merchandise to the booth from which it came. Any exhibitor that wishes to remove merchandise must first go to the show office to explain the reason for removing the merchandise from their booth and to request a pass for doing so. Passes are also necessary to take merchandise into the show and are acquired from the show office.

Neither buyers nor exhibitors are allowed to photograph any booth except their own. (This rule does not apply to show staff. Show staff periodically use photographs of show participants in promotional material. By virtue of your attendance, you automatically agree to usage of your likeness in promotional material.) Unauthorized photography should be reported to the show office.